Project
Create a design for an oat milk brand that reads as natural, organic, and familiar.
Tools
Illustrator, Photoshop
Sketches
For my sketches, I wanted to work with the end goal in mind of making a product that people feel familiar with but also isn't boring. I took not of the color palettes of popular brands and common motifs shared between them.
While researching existing oat milk brands, these 4 stuck out to me for their color palettes, font choices, and farm-life motifs.
The popular sky-blue hue used is pleasing to eye in large quantities, and accents of white and cream reminds shoppers of milk and grains. Nondescript wheat-like plants are a popular motif, adding to the sense of an organic and sustainable product. The font of Oatly and Forager resembles traditional handwriting and typewriting, giving the products an artisanal feeling.
I preferred the rectangular packaging of the Chobani and Oatly over Forager and Califia because the bottle-shape, while comforting, made me feel like I was getting less product for my money.
All four brands made sure to include dietary information for consumers, stressing that the product was free from gluten, dairy, and nuts.
Used the sky blues commonly found in other brands, along with white and cream. I wanted to inverse the ratio of each the usual color palette, making cream the main hue with accents of blue.
puente bold - cozy, round edges are friendly.
roboto slab - pairs well with the puente and inspired by oatly's font.